What happens if your Ad Rank is low?
If your Ad Rank is low, your ad will not rank highly.
In the worst case scenario, your ads may not even be displayed .
If your ad rank is too low, you may see the message “Your ad is not showing because your ad rank is too low” and your ad may not be shown.
It would be a shame to have your ad not be published even though you were planning to place it.
What is LINE Ads Quality Score?
Now let’s talk about quality scores.
The “max click” for ad south korea telegram data rank will increase the more you spend your budget, but quality score is not that simple.
Companies that want to ensure their ads reach users should work to improve their quality score .
The quality score is one of the indicators that determines whether your ad is appropriate for searchers.
If your information matches the user’s search intent, your quality score will increase.
However, if the information is unrelated to the user’s search intent, your quality score will continue to drop.
The quality score for each half of the companies advertise keyword is calculated on a 10-point scale, taking into account a variety of factors.
Factors that are said to affect quality score include:
- Estimated click-through rate for your ads
- Relevance of search queries to set keywords and ad copy
- Relevance of the set keywords and ad copy
- Overall performance of the relevant account
- Display URL click-through rate performance
- Transparency and clarity of landing page
- Account performance in targeted locations
- Performance by target device
And more.
Since the decision is based on these, we can see that there are quite a few factors involved.
Generally speaking, the quality of advertising is
- keyword
- Ad copy
- Matching destination URL
However, in reality,
Ad Rank > Quality Score > Ad Quality
That is what constitutes it.
Ad Rank is not equal to Quality Score
Some people who manage slovakia business directory ads may mistakenly think that “Ad Rank” and “Quality Score” are the same thing.
However, it is important to note that “Ad Rank” is not the same as “Quality Score.”
The ad rank, which determines the position of an ad and whether it is displayed or not, is not determined solely by the bid price.
- Ad quality during auction
- Ad Rank Lower Limit
- Competitiveness in auctions
- What led the user to search?
- Advertising options
There are many factors that go into calculating Ad Rank.
However, since there is not much information available about “ad rank” and “ad quality,” people tend to think that ad rank and quality score are the same thing and that “low ad rank = low quality score.”
Ad rank is a number calculated in real time, so it cannot be checked.
Also, quality scores are not something you can aim for; they can be improved through various efforts and improvements.
Let’s think of it as an indicator.
What are the benefits of a higher quality score?
Here are some benefits of increasing your quality score:
What are the benefits of a higher quality score?
Increased ranking
Firstly, a higher quality score will improve your ad’s ranking.
This is in line with the Ad Rank calculation formula, so the higher your Quality Score, the higher your Ad Rank will be.
