Benefits of Reviews
In addition, online reviews lead to increases in sales and profits for 25% of companies in Germany. This figure is highest in Germany and the Netherlands. In France, Spain and Italy, increases in sales are between 19 and 21%.
Reviews are often the deciding factor when deciding between a company’s product and that of a competitor. Consumers surveyed trust online reviews more than recommendations from friends and acquaintances. 95% of consumers iraq telegram data read reviews before making a purchase.
Companies are taking advantage
A of the power of reviews and using customer opinions for marketing purposes, advertising them on their website or on social media. A customer review increases credibility and the chance that a potential customer will choose your company or product. Some companies even put positive customer reviews in the footer of their emails or use them as a selling point.
How Companies Advertise with Reviews
How do companies collect reviews?
Companies in Germany are aware of the benefits of reviews and actively jose chacon sr. director of brand & marketing collect customer reviews. Only 9% say they do not actively collect customer reviews. 40% send their customers a request for a review after they have purchased a product/service, while 35% ask their customers to leave a review after a call or email.
Marketing automation software can help here . Emails can be sent automatically singapore number Half of the com after a purchase, asking for a review. Timing is crucial. Immediately after visiting a restaurant or hairdresser, i mpressions are still fresh and the willingness to write a review is higher. For products that have to be tested first, it is advisable to ask.
