I’m sure many people are wondering how much LINE advertising costs.
The price of LINE advertising is determined by “bidding.”
There are two types of bidding methods: “Manual bidding” and “Automatic bidding” .
And each of these has a minimum bid amount .
Let’s take a moment to look at manual and automated bidding.
If you are going to go thailand telegram data over budget, you can simply stop bidding.
However, if you do not know the appropriate bidding price, even if you want to deliver ads to users you want to direct to your website, etc., your ads will not be delivered if another company bids higher than the price you are bidding .
This will limit the number of users to whom your ads can be delivered, and you may end up missing out on potential users .
Automated bidding
Automated bidding uses machine learning AI to automatically bid at the optimal amount based on the maximum bid you set .
Officially, LINE Ads half of the companies advertise recommends automatic bidding .
Auto-bidding makes it possible to deliver ads to the right users by utilizing LINE’s machine learning data .
LINE predicts users who are likely to make a purchase or who are interested in a product or service.
Your ads will then be served slovakia business directory to those users at the appropriate bid amount.
It can also be said to be cost-effective .
However, machine learning takes time to learn, so it requires long-term operation .
What is the automatic bidding function in LINE Ads’ machine learning?
The automatic bidding function in LINE Ads’ machine learning refers to a function that uses machine learning to automatically adjust pre-set prices and bid amounts within a budget .
While you would have had to place bids one by one manually, the introduction of the automatic bidding function in LINE Ads’ machine learning means that this is no longer necessary.
Based on the conversion data generated, the function determines the priority of delivery locations and users to which ads will be delivered, automatically optimizing bid prices according to CPA.
What is machine learning used in automatic bidding for LINE ads?
So let’s take a closer look at what machine learning is.
What is Machine Learning?
Machine learning is one of the components that make up AI (artificial intelligence) .
AI is a technology that automates work previously performed by humans .
Machine learning is a feature that automates tasks for humans.
The advantage of using machine learning is that it can perform tasks to achieve goals, such as obtaining conversions, on behalf of humans, thereby obtaining accurate and quick data .
It’s very convenient because it acquires conversions based on information learned through machine learning.
