A beauty company with a very broad portfolio of products led by the L’Bel, ésika and Cy°zone lines.
These three brands have been the company’s flagship for years, and the impetus that has managed to position it as one of the most important cosmetics companies in countries such as Colombia, Venezuela, Mexico, among others.
Currently, its market share is around 6% of all Hispanic countries. In addition, it has more than 8 thousand employees and factories in Peru and Mexico.
Internationalization of Argentine companies
Finally, in our list of internationalization of Spanish companies we will look at a country that, although not characterized by the penetration of its companies in the global market , has two names of SMEs that stand out above the rest and are worth highlighting: Prüne and SushiClub.
7. Prune
With its sights set on opening new stores of its own, the company that was founded in 1999 and directs its efforts toward offering products such as shoes and jackets, decided to begin its internationalization process very early, when in 2000 it opened branches in Mexico and Peru.
Their strategy was simple: open as many stores as possible in these three countries to gain presence and authority in the fashion world. And so it was.
Its success is based on investing in the methods, culture and local talent of each country, hiring national marketing companies, and having structures and warehouses in each nation.
8. SushiClub
for its franchise business model .
It is a company founded in 2001, and its initial appeal was to offer the public restaurant-quality sushi at a price that was more than accessible to anyone.
Until 2005, they were only present in Argentina in 4 locations in Buenos Aires, and with their positioning and the success of their business model, they decided to take it to Spain.
They are based on offering customers personalized sri lanka phone number data attention, in a modern and innovative atmosphere that has allowed them to be present in 4 countries and 38 locations.
You already know 8 examples of internationalization of Spanish companies! But, you should ask what tools make a company stand out from the rest and enter a foreign market without having to invest so much money in logistics and international establishment.
Naturally, the environment that allows this is the Internet, due to the dynamism of the transfers of information and resources that characterize it.
For this reason, we are going to present you three digital strategies that create the necessary conditions for rapid and powerful internationalization.
3 effective digital strategies for internationalization
However, when a company wants to position itself digitally in geographic territories where it is not yet established, it needs to follow certain practices to create the best opportunities for internationalization. Keep reading and discover 3 of them!
1. International SEO
If you have been reading and learning about SEO what are the disadvantages of line advertising? for some time, you will know that it is a set of techniques and tools used to achieve privileged positions in search engines , but what happens when you want to position yourself in another country?
International SEO refers to all the optimizations used to “tell” search engines that you are trying to rank a blog or website in countries or languages other than your own.
We can say that it is the geolocation of SE phone number de in which certain techniques are applied to attract visitors from other regions in order to carry out conversions in other countries and obtain foreign leads or those who are native to other languages.
To do this, it is advisable to optimize 3 main elements:
I. Website
In the country where you are reading this, the computer is still the number one choice for users to browse the web. But around the world, mobile devices are the ones that set the trends.
Responsive websites are an essential element of an internationalization strategy. This way, you will be telling Google that your site is ready for any type of screen.
And with recent announcements from the world’s largest search engine, user experience on the site will become a key ranking factor.
That is, if your website does not work well on smartphones, you will not appear on Google in your country or in other countries either.
At the same time, the institutional website is the greatest source of conversion for your company, because on its pages users interested in
