Amazon Advertising is the advertising tool of the Amazon marketplace. You can use it to develop your paid marketing strategy on the platform. It works very similarly to Google Ads and uses the pay-per-click (PPC) option in its two main types of ads.
This form of advertising can be used by both brands that already sell on the platform and those that do not! so all companies can have a presence on the most widely used marketplace in much of the world.
If you haven’t tried advertising on Amazon yet! but you’re convinced that you want to take the plunge! in this article we’ve prepared a basic guide where you’ll find everything you need to know to get started. Take note.
Why run campaigns on Amazon Advertising?
Mainly because Amazon is the most visited marketplace worldwide with around 5 billion monthly visits! which telegram number list allows you to reach a huge audience unlike other platforms. In other words! the reach is tremendous .
But that’s not all. By advertising on Amazon! you can not only make your brand appear in the marketplace! but also in other places within the Amazon environment (such as Amazon Music! Alexa! Amazon Prime Video…)! as well as on external platforms and in the emails that Amazon users receive.
Another benefit of advertising on Amazon is that you will reach an audience that is already interested in making a purchase ! as they have arrived on the platform with the intention of buying. This makes a big difference when it comes to advertising on other platforms such as the media! blogs or social networks! where the audience is still in a very early phase of the sales if you want more specific funnel.
On the other hand! it offers a lower CPC than other platforms such as Google Ads or Facebook Ads! making advertising investment more economical.
How does Amazon Advertising work?
If you are already a seller on the platform! to start advertising on Amazon you will only have to log in to Amazon Seller Central . If you want to be one! you must first register on the marketplace . Once inside Seller Central you must click on the “Ads” tab and follow the instructions.
If! on the other hand! you are a brand that wants to advertise on Amazon! but does not sell on the platform! the path will be to advertise different. First! you will need to create an account on the china phone numbers marketplace using a professional email address. Then! you will need to register for Amazon Ads ! where you will need to provide the legal details of the company for the Amazon team to verify. If your registration has been accepted! you will only need to complete the billing details and then go to “Create campaign”. As you are not an Amazon seller! you will only be able to choose the Sponsored Display advertising option ! which we will talk about later.
