The first digital easter egg was placed in the Atari video game, Adventure, by a programmer looking to give himself some much-deserved credit for his work on the project.
A screenshot of the easter egg found in the Atari Game,
Source: Forbes
The addition was too costly to remove and there was no business reason to do it. The secret message influenced more people to play the game so they could find it for themselves.
Sometimes, it’s the little things that mean the most. Digital easter eggs are usually in the small details but they make a major impact on social. Here’s why:
They raise brand awareness
The Marvel Cinematic Universe uses easter eggs to create connections between their many stories. The 2021 telegram number list release of the miniseries “WandaVision” took this practice to new heights.
WandaVision premiered on Friday nights throughout its run on Disney Plus, followed shortly by a weekly social media frenzy. Fans took to Twitter, TikTok and Instagram to discuss the many easter eggs hidden throughout the show, increasing the show’s popularity.
If you wanted to know what people were talking about, you had to watch the show.
That’s the whole point of easter egg marketing
It creates a spark of curiosity in new audiences, encouraging them to hunt for the easter eggs themselves.
They create a reward
Digital easter eggs are named after their traditional counterpart—the ones with the pastels and bunnies—for a reason. They’re rewarding.
Think of easter egg marketing as a more does not mean better surprise and delight opportunity for your loyal followers. They’re the ones that will spend time searching for your secret message. Make it worth their while and you’ll create even deeper connections with your biggest fans.
They generate engagement
The fun isn’t over once your evangelists hong kong phone number spot the easter egg. That’s actually where the fun begins.
