What are the benefits of LINE advertising?

Now, let us introduce the benefits of LINE advertising.

Many active users

The comparison of monthly active SNS users in Japan is as follows:

Looking at this comparison, we can see that LINE has the overwhelming majority of active users .

Considering that the population of Japan is about 120 million, the number of LINE users is about 67% of the population.

In addition, since we sweden telegram data have an equal ratio of male and female users, we can deliver advertisements to people of all ages and genders .

Furthermore, while other SNSs are rich in entertainment value, LINE is used as a means of communication infrastructure.

This shows that the 83 million active users tend to focus on the screen relatively intently.

High approach ability

The usage rate of LINE is approximately 81.3%, meaning that 80% of people use it.

By using LINE ads, you can have more users see your ads .

LINE advertising has aaron hill systems engineer a very powerful approach.

Gain first-mover advantage

It’s not that LINE advertising isn’t famous, but it is still less well known than other social media advertising.

Therefore, it can be said to be a blue ocean where general companies have yet to enter .

As a result, you may gain first-mover advantage .

Unique targeting method

In fact, LINE ads are like other SNS.

We do not target you with such keywords.

Since targeting is done slovakia business directory using friends’ connections, it is possible to run LINE ads that involve friends .

This targeting method is a unique one that is not used on other social media platforms.

Friend targeting allows you to deliver ads to users who are already interested in your products or services .

Therefore, you can expect high advertising effectiveness.

Highly accurate targeting

LINE Ads also offers targeting using “deemed attributes.”

This is a highly precise targeting method unique to LINE Ads.

This allows you to approach your target with high precision.

In addition, it is also possible to target customers by referencing their e-commerce site purchase history and registration information .

It also features an ad delivery system that uses demographic data delivery, which allows for detailed targeting based on user interests and goals , as well as cross-targeting, which utilizes data sharing between services .

Cross-targeting is a function that uses data obtained from official accounts and other sources to deliver advertisements.

By accumulating such data, we can display advertisements that meet the needs of users.