This is a set of metrics called Core Web Vitals (CWV) that allow Google to analyze the performance of a website and influence ranking technical text optimization concept .
CWV include:
- Largest Contentful Paint (LCP) — shows how quickly a large piece of content loads at the viewing location. Google representatives buy phone number list believe that rendering should be no more than 2.5 seconds technical text optimization concept.
- First Input Delay (FID) — this metric shows how long it took from the moment the browser started responding to signals until the visitor first interacted with the page. Normally, it should be less than 100 milliseconds
- Cumulative Layout Shift (CLS) — fixes the visual stability of the page. If it contains components that are unstable during loading, then the CLS will be bad. The normal value should be equal to or less than 0.1.
Along with other CWV metrics, Google analyzes the usability of a page and, based on this, determines its place in search results.
Why Work on Internet Metrics
Improving CWV metrics increases user satisfaction and tells search robots about the high quality of the resource. Google gives good positions how to improve customer experience with ai in search results to sites with good Core Web Vitals indicators. Therefore, web resource owners need to regularly conduct a technical SEO audit of the website. And if problems are identified, then correct them. This will help improve technical text optimization concept ranking results and user experience, which will have a positive effect on conversion and visitor loyalty.
How to improve CWV
Google explains what CWV is and how to improve these metricsHere. We will tell you in more detail how to improve the main indicators of an Internet site.
Checking metrics in Google Search Console . This will help you ensure the quality of your mobile URLs and desktop links. If your mobile URLs are marked red, that’s not good. Also, pay attention to the quality of your desktop links. There may be some that need improvement. After scanning, you’ll know which metrics need mobile list improvement. Let’s see what you can fix to make sure your site is considered high quality by Google.
Set up servers based on location and CDN . These settings affect LCP metrics, as well as TTFB (time to first byte). If the site takes a long time to respond, all efforts to normalize the main Internet metrics may be in vain. To evaluate the site’s response time, Google analyzes TTFB. This metric displays the time between the user getting to the site and the loading of the first information fragment. As a rule, TTFB is needed up to 600 milliseconds. High TTFB negatively affects LCP, so it is important to maintain it within the norm. Most often, TTFB can be improved by changing the hosting provider. This did not work for SEO PowerSuite, but the problem was fixed.
Defer third-party Javascript
This can affect the LCP metric. Third-party Javascript is various elements, from the share button to trackersGoogle Analyticson the page. These components always use additional resources for rendering. In addition, HTML rendering is suspended until all Javascript elements are rendered, which leads to a negative LCP value.
To achieve a normal indicator, we recommend using SEO PowerSuite:
- Scan for render-blocking Javascript on your site’s pages. This could include social media post buttons, comments from them, videos moved from YouTube, and more.
- If the program detects third-party Javascript, it can remove it wherever possible. This step is not mandatory. When Javascript is needed on the page, it can be removed from the critical rendering path using attributes (Defer, Async).
Use fonts rationally . This affects the LCP and CLS values. Fonts create a unique design, make the content readable and consistent with the brand style, but they weigh quite a lot, which slows down loading and negatively affects the LCP and CLS metrics.
