This is the publication of hyperlinks that lead to pages of the same site or other resources. This term also refers to the hyperlinks themselves Site interlinking is it .
Interlinking is done to:
- improve interaction with the site. The user buy bulk sms service can instantly get to the page that interests him, instead of searching for information throughout the website. So, if the blog page with the description of first courses has links to borscht, rassolnik and shchi, the reader can quickly read the necessary recipe without going to the main menu Site interlinking is it .
- improve the site’s position in search results. Interlinking is an important criterion assessed by robots during ranking. If a page links to other pages, and they to it, then the probability that it will get to the top of search results is higher than pages without links.
What types of links are there for interlinking?
Let’s see what kind of interlinking there is:
- Internal outgoing links. They “transfer” the user from the page being read to another on the same site.
- External outgoing links. They “transfer” the reader from the page being studied to other sites.
- External incoming links. They are publish paid ads on social media and search on the pages of third-party sites to lead the reader to the necessary resource.
- Internal incoming links. They are placed on the same site so that the reader goes to another page.
- Cross-links. They are located on all pages of the resource and lead to the general page.
Links can be display in different ways. Based on this, they are divided into:
- to anchorless links – URL address in the text, as well as hidden in the words “here”, “here”, “there”, etc.;
- Anchor links are those whose clickable part is specific content, for example, “buy a green dress.”
Based on how links are publish, they are divided into:
- to natural (contextual), published by people or programs. Let’s say, links that the author posted to better cover the topic;
- unnatural (SEO), that is, those for which you have to pay for publication.
There are also:
- broken links – those that lead to non-existent pages. When the reader follows them, information about the error pops up;
- “Breadcrumbs” are a navigation chain that shows the path from the main page to the one the reader is on. Most often, “breadcrumbs” are publish at the top.
What is internal linking and why is it need?
Internal interlinking of website pages is the mobile list placement of links on the same resource that lead to its different pages. It is useful because:
- improves indexing. Search engines look through all the pages of the site in turn and add new ones to the index. Sometimes robots need more time to find new content located inside the site. Links simplify the task, making pages more visible to search engines;
- increases conversion, average check size, and sales volume. This applies to interlinking for an online store page. Visitors follow links and, as a result, visit more pages, which increases the likelihood that they will buy goods or order services;
- makes the site convenient for the visitor, as it simplifies navigation. Long-term interaction of the visitor with the site improves behavioral factors.
