Search engine optimization (SEO) is a set of actions aimed at correcting the code and content of a website in order to occupy higher positions in search engines, in particular Google and Bing. The purpose of search engine optimization of websites is also: optimizing the page code and the work of scripts, increasing the relevance of pages according to key queries, correcting errors and alerts from Google Search Console.
What does website optimization usually include?
- Identifying errors and email data flaws in the site code
- Recommendations for site structure
- Audit errors and alerts in Google Search Console
- Fix robots.txt and .htaccess as needed
- Monitoring the implementation of recommendations after an SEO audit
- Detecting “broken” links on the site
- Error and alert monitoring
- Detecting 4XX and 5XX errors
- Checking the correctness of domain gluing
- Checking the relevance of pages according to search queries
- Identifying empty product lines without a description
- Identifying products without ratings and reviews on the page
- Checking the clustering of the semantic core
- Check canonical, href lang and other parameters
It is necessary to understand that direct how to improve customer experience with ai correction of the site code is often not included in the optimization complex from SEO agencies. This is due to the fact that the CMS of the sites can be different, the projects can be written in different programming languages and with different code quality. For direct correction of the code, for example, improving the PageSpeed, CLS, LCP and other parameters, it is better to involve separate site developers or have an inHouse team.
Optimization of HTML, CSS and sites on various CMS
First of all, you need to pay attention to optimizing the page code, namely improving the HTML code, DOM structure, the quantity and quality of the code, including according to W3C (so-called validity), JS, CSS, removing unnecessary JS and CSS. This can directly affect such parameters as the site loading speed according to TimeLine, as well as parameters in PageSpeed Insights (LCP, FID, CLS, FCP, INP, TTFB, etc.). All this affects the perception of your website by search engines.
For many CMS, such as WordPress, Joomla, Drupal, OpenCart, Magento and others, there are a sufficient number of ready-made optimization solutions, various plugins and modules that allow you to optimize the page code and site structure for search engine promotion. Therefore, it is best to set the technical task for companies taking into account all these nuances at the development stage.
Website advertising optimization is internal and external site optimization that can directly affect site conversion and analytics. For example, site speed, display of elements on mobile devices, working out goals in Google Analytics and other points. We recommend setting tasks of this kind right away. when creating a website.
Prices for website search engine optimization
The price depends on the selected services, the size it email list of the site, as well as who immediately after the SEO audit implements corrections to the content on the site and the code of the files. The cost of optimization may also depend on the CMS of the site, the programming language and the state of various site parameters. Therefore, in order to find out how much search engine optimization costs in your case, it is better to contact SEO specialists and developers of your site for an estimate. High-quality optimization can hardly be inexpensive. Therefore, first think about ordering this service from someone.
