SEO remains a classic promotion tool. But changes will affect it too. Google believes in optimization for people. And so that the search engine understands the user as a person, the developers created the BERT and MUM machine learning algorithms.
Therefore, the system, when generating search results, focuses more on search intent.
Search intent is the reason why a person searches for something on the internet. And it is the cornerstone of search engine optimization in 2022. By analyzing a search query, Google tries to understand its meaning and find all the relevant information. For example, when a user types amazon into the search bar, the system understands that the person is most likely looking for an online store, not the Amazon River. Therefore, in 2022, it is important to create content focusing on user search intent.
How to do this?
When looking at search results pages for a particular query, pay attention to:
- content type: Is it a blog post, a video, or a website page featuring a specific product/service?
- content format. Checklists, reviews, guides, descriptions – all these are formats.
- USP – what qualities are the most important? Is it possible to immediately understand what it is about?
What else is important in SEO
- Integrated approach
Search engines are getting smarter, so SEO should focus more on the value of the information you share with users. Don’t get hung up on machine-based promotion methods.
- Local SEO
GoogleMyBusiness tools are still relevant, free, and effective. Use them wisely, and customers will find you much easier.
- Voice search
Given the desire of users for multitasking and “hands free”, voice search is a great tool. Optimization of Internet resources for voice search is email data no different from the usual, because search engines still generate results in “written form”.
This method has only one significant drawback for marketers – zero click.
What’s New in PPC
Automation is gaining momentum. Trust the dialing practices: how to connect with area code 231 testing of ads, statistics, identification of ineffective or, conversely, the most effective CTAs to the program – this will help to quickly identify non-working ads and choose a combination of the most effective tools in PPC.
Artificial intelligence. No longer an innovation, but AI will analyze, for example, keywords, select ineffective ones, offer low-frequency ones with long “tails”, predict the number of clicks and the optimal rate for your PPC campaigns.
Focus on the buyer’s journey
This year, PPC specialists should study the hong kong phone number customer journey in detail – from pain points and social indicators to how clients manage information, what they save, what ads they respond to.
Personal data
Google announced that cookies, which many marketers successfully use to customize advertising campaigns, will cease to exist as early as 2023. Therefore, marketers should motivate customers to leave personal data – email, name, preferences – and analyze what, when, how and under what conditions people buy.
