- As a concept! network marketing is an interesting career option! since companies that carry out this type of strategy usually offer interested people training and development materials ! as well as tools and support so that they can carry out the work in the best possible way.
Cons of network marketing
- Network marketing has sometimes been associated with pyramid schemes or even cults! which gives it a bad reputation. Therefore! companies that opt for this type of marketing must be very transparent about their revenue model.
- By leaving product promotion in the hands of individual salespeople ! it is inevitable that the brand will lose some control over its branding and sales strategies. To overcome this! it is necessary to invest time and resources in training salespeople on an ongoing basis.
- There is a certain market saturation ! which can make it difficult to get sales! especially when the network of sellers begins to grow.
- Finally! network marketing is sometimes perceived as an obsolete model ! but the truth is that many brands continue to use it with good results today. Digital media has allowed it to renew itself and reach new audiences.
Keys to successful network marketing
In network marketing! salespeople are the representatives of the brand and the results of the brand depend on their good work. Therefore! we have to ensure that they are well trained and guide them to do a good job. These are the four key guidelines for success brother cell phone list in network marketing.
Planning
As with any other type of marketing! network marketing requires a plan and careful scheduling of actions to be taken.
The first step is always to make sure that the seller really identifies with the brand and has a good knowledge of it. We can carry out training actions to help him develop a sales plan! explain the advantages of each type of product! open and manage social media channels! etc.
Personalization
One of the great advantages of network marketing is the personal face-to-face contact between the seller and the striking a balance between inbound and outbound clients! which humanizes the brand and generates closeness.
We must try to maintain this personalization when moving to digital strategies! so that customers receive personalized recommendations! buy the most suitable products for them! and can have direct contact with the seller.
Email marketing strategies china phone numbers can come into play here ! for example! by dividing a salesperson’s contact base into different profiles based on the type of products they are most interested in and sending them communications tailored to their interests. We can also suggest that they organize video conference calls with their clients and teammates.
Personal brand
In network marketing! the seller is not just a brand agent! but a person with a name and surname. The identification between brand and seller is very important.
To be successful as a marketer! it is important to develop a personal brand. Ideally! digital promotion should be carried out through a series of channels other than the user’s personal profile! but where their image and name still appear in association with the brand.
Digital media
Finally! the network marketing salesperson should have some knowledge of digital marketing in order to take full advantage of its promotional potential. Here are the most interesting channels to start with:
- Email marketing: from the start of their activity! the seller can collect emails from customers and interested parties Network marketing to generate their own database to inform about all the brand’s news.
- Blog: A blog on a topic related to the brand can be an excellent resource to reinforce the personal brand by showing your knowledge of the sector. The content generated will serve to attract clients and to be able to resolve their queries at different points in the conversion funnel
