At the same time, the videos should be valuable to your target audience and at the same time close your marketing goals: motivate them to register for an event, subscribe to a newsletter, buy. If you already have videos that provide a lot of engagement, you can easily use them for advertising – this way you will gather a warm audience.
Oddly enough, interest in the live format is also developing in parallel with the trend for fast and capacious content. Clubhouse, LiveAudioRooms, podcasts on YouTube and Amazon – large companies know: the longer you hold attention, the better. In this regard, Facebook has gone further than anyone else with audio rooms, live broadcasts for more niche communication and reels for attracting organic traffic.
Let’s take a look at what we need to work on in each digital marketing channel in 2022.
Social media
Reputation
Some companies are already using the social listening method to build or correct their reputation, better understand their target audience, bring overseas data truly needed products to the market or effectively promote existing ones.
Reviews on your company’s resources, in review sites, experience using the product, recommendations to friends – invaluable information that needs to be collected and used correctly.
Micro-influencers
Bloggers with audiences of up to 10 thousand subscribers will become popular advertising “platforms” in 2022. Why?
The quality of subscribers to such small blogs is much better – the audience trusts the blogger more, is more involved, active, and advertising is cheaper.
Micro-bloggers are often “niche,” so the chances of your ad being seen by interested people are quite high. Some companies are already building their social media marketing using this method.
Direct sales in one click
Companies can already tag their products in publications. By clicking on the tag, the user buys the product directly on Instagram. They don’t need to go to the site, register, or do any unnecessary things.
TikTok and Facebook are testing a service that will allow selling products directly during live broadcasts, and Alibaba and Twitter have already understanding the geographic coverage of the area code 903 provided this opportunity to some categories of users. This significantly simplifies the life of an SMM specialist: you no longer need to prove the effectiveness of social networks to the owners – just create a business account and trade directly from Instagram or Tik Tok.
User Content
Use your customers. As strange as it may sound. Why constantly film and write yourself, if you can ask a customer to tell about your product on their account for little money. And then you just repost their review on your business account. According to statistics, such reviews are responded to 28% more often than the company’s advertising content. Because people trust “an ordinary person” much more willingly than a brand.
- Among millennials and Gen Z, who form the core of content consumers and the solvent audience, YouTube and Tik Tok, Instagram hong kong phone number reels are the most popular. This means that people want bright, bold, informative content that they want to share.
- Ideal platforms for advertising are Facebook and YouTube. They have highly profitable user bases.
- For industry-specific content and niche knowledge – LinkedIn.
- Pinterest and Etsy are mostly “female” platforms.
