Colombian brands have experienced an unprecedented rise thanks, in part, to the economic and business opening that the country has experienced in recent decades.
Strategic thinking and digital transformation have also been largely responsible for this.
Among the most important brands are:
3. Totto
With more than 600 stores in 57 countries around the world, this international Colombian company has based its success on something fundamental: the power of adaptation .
In the 1980s, the company was able to read in its consumers that they were eager to change their consumption habits , which allowed them to rethink their business model.
From this point on, they decided to replace spain phone number data leather with more versatile elements such as canvas.
After a year, the results showed that they were right, and they were given the opportunity to diversify their product catalog and compete on price with other brands.
Today they are an example of successful e-commerce , with responsive websites and a lot of monitoring of Digital Marketing metrics.
4. Velez Leathers
This company, on the other hand, decided to continue betting on the traditional with leather, but without forgetting essential factors such as the breadth of the catalogue and incorporating canvas or fabric products.
You will find a Cueros Vélez stand in any shopping centre in Colombia. Its objectives have also been rethought to cater to the interests and tastes of people between 28 and 35 years old, with a powerful website and very well-targeted digital strategies .
Today, this company has a mailing list of more what is the ad rank for line ads? than 600 thousand loyal people, with a lot of engagement. In addition, it implements SEO very efficiently and maintains a presence on social networks such as Instagram and Facebook.
Internationalization of Peruvian companies
than appropriate examples: Big Cola and Belcorp.
5. Big Cola
This brand tops the list of Peruvian companies with the most international success. In fact, it is the fourth most popular soft drink company in the world.
Big Cola began its international expansion phone number de by establishing a presence in countries such as Ecuador and Venezuela in 1999.
However, for several years they had difficulty penetrating other markets, until in 2002 they managed to open doors in Central America in countries such as Costa Rica, Honduras and Mexico.
Their big leap came in mid-2012 when, after many attempts and efforts, they managed to expand to Asia , to nations such as India and Vietnam, where they are leaders in the segment .
This company has based its efforts to gain notoriety through the use of paid advertising campaigns on the Internet and its regional sponsorship of sports
