The estimated click-through rate indicates how likely it is that your ad will be clicked when it is displayed .
The estimated click-through rate is calculated by Google based on various factors, so it is difficult for advertisers to adjust it, but it is known that the actual click-through rate affects the estimated click-through rate .
So, if you increase your actual click-through rate, you can assume that your estimated click-through rate will also increase.
Aim to increase your actual ad click-through rate to increase your estimated click-through rate .
Increase your maximum click bid
Regarding the quality slovenia telegram data score mentioned earlier, we have introduced some areas for improvement.
By improving these you can increase your quality score.
However, your ad rank is also related to your maximum click cost .
The higher your maximum click bid, the higher your ad rank will tend to be.
You should try to increase your ad rank as much as your budget allows.
Use ad display options
Using ad display options , the last step in the ad rank calculation, can also help improve your ad rank.
By appropriately mike pride it director configuring the available ad display options, you can expect to improve your ad rank.
LINE Ads offers a variety of ad display options, so if you haven’t set up any ad display options yet, feel free to use as many as you can.
What other indicators are related to Ad Rank in LINE Ads and how can I check them?
You can check the auction win rate for LINE ads on the management screen.
By checking the numbers, you can manage your advertising appropriately, so be sure to check them carefully.
First, let’s look at the indicators slovakia business directory that can be viewed through auction analysis.
Impression Share
Impression share is the percentage of impressions that are actually displayed out of the total number of impressions in the auction .
If you had 1,000 opportunities to show your ad and only 800 of those were actually shown, your impression share is 80%.
Impression share is calculated based on multiple internal data points, including the ad auction held on that day and the quality of other advertisers participating in that auction .
You can check on an ad group basis, but if there are few delivery opportunities, data may not be displayed.
Lost Impression Rate
The lost impression rate is
- budget
- Rank
There are two types:
Your budget lost impression rate is the percentage of your total auctions where your ad wasn’t shown due to insufficient budget .
Lost rank impression rate refers to the percentage of ad impressions that were not displayed because your ad lost out to competitors due to a low ad rank out of the total number of auctions .
When there are multiple ads in an ad group, the highest ranked ad will be chosen to compete with the other ads.
This can only be checked on an ad group basis, and data may not be displayed if there are few delivery opportunities.
Ad display conditions
Now let’s look at the conditions for displaying ads.
Display conditions are set on an ad group basis.
If it does not appear, then:
- campaign
- Ad granularity
- If you are using a Reach & Frequency campaign
- There are few opportunities to deliver
It will show up in Ads Manager but will not be reflected in your download reports.
