This means that the higher your quality score, the lower your cost per click can be.
for example,
- Quality score: 4
- The next lower ad rank: 400
- Quality score: 8
- The next lower ad rank: 600
Comparing these two cases, the cost per click for the former is 100 and the cost per click for the latter is 75.
The latter, which has a higher quality score and ad rank, will be ranked higher.
This way, even if your cost per click is low, your ad will still appear at the top .
Here’s how to improve your quality score:
Increase your estimated click-through rate
First, increase your estimated click-through rate.
Click-through rate is an indicator of how much interest an ad receives .
It all comes down to creating ads that users are willing to click on.
A higher estimated south africa telegram data click-through rate indicates that your ads are aligned with the search intent of users.
This will result in a higher quality score.
Increase the relevance of your ad copy
The next step is to increase the relevance of your ad copy.
Your Quality Score will increase if your ads are relevant to users’ search intent .
That’s why keywords and how companies benefit from reviews search queries are important.
Conversely, the less relevant your ad copy is, the lower your Quality Score will be.
The tools you may want to use are:
- Customizer Features
- Responsive Search Ads
And more.
Keyword “flower gift” → Ad copy “Featured flowers perfect for gifts”
Keyword “flower gift” → “Dumplings Over Flowers Special!”
Improve your landing page experience
Next, it is important to improve the usability of your landing page.
The keywords and ad copy registered on the page where your ad appears also affect your Quality Score.
It is important to make sure that the landing page is easy for users to use , such as whether button links on the page are placed in appropriate locations .
Page load speed is also important.
If the loading speed is slow, try to take measures to improve it, such as reducing the page size.
You can use a tool called pagespeedinsight to check the page loading speed.
The higher the quality slovakia business directory score, the better, but achieving the maximum value for all of them can be quite difficult.
By making full use of these three techniques, you can aim to increase your quality score to 60-70% .
Increase your site’s credibility
It is also important to increase the credibility of your website.
It is important that users can browse the site with confidence, knowing what kind of company the site is.
To do this, first improve the content of your company profile page .
- Store or company contact information
- telephone number
- email address
- Capital
By providing such information, users will be able to use the service with peace of mind.
Easier operation across devices
It’s also important to make the operation easy on mobile devices and computers .
It is important to make your site easy to use for users in any environment.
If visitors open a site but find it difficult to view or operate, they may rate it poorly or abandon it.
Build your website with usability in mind .
How to improve your Ad Rank?
Here are some ways to improve your ad rank.
