Managing business processes can be an even greater challenge in a sector as specific and demanding as hospital furniture. This is the market in which RC Móveis operates ! specializing in solutions for hospitals! clinics and laboratories! with products that meet strict quality and functionality standards.
Faced with the need to organize and optimize its commercial operations ! the company found in Agendor a strategic tool to transform its processes and increase its efficiency!
Main highlights of this case:
- “We had no control over the amount of leads we received! the conversion rates! or the performance of the team.”
- “I chose Agendor because it is intuitive! practical and easy to use.”
- “Agendor brought agility and practicality! avoiding rework and facilitating the monitoring of negotiations.”
- “If data is the new global oil! Agendor is the tool that mines and transforms this oil into wealth for us.”
- Register for free on Agendor and try out the CRM that helped RC Móveis optimize its sales process!
Alexandre França ! responsible for the commercial area at RC Móveis! highlights some important gains with Agendor:
- centralization of information;
- end of Excel spreadsheets; and
- positive impact on sales funnel management ! reducing forgetfulness and improving team performance.
Now! the company has plans to integrate new processes into CRM and expand its use to more areas. The RC Móveis case is an example spain cell phone number list of how technology can be key to organizing and empowering sales teams! even in challenging scenarios.
Check out more details in the interview below!
How is RC Móveis’ commercial area structured?
Alexandre França: I have been with the company for four months! taking responsibility for the commercial and marketing areas! which are currently separate. I am currently restructuring both.
We have two sales teams. The direct sales team is made up of three people. The sales representative team includes four professionals. In addition! we have a bidding team with two dedicated people.
I also oversee the Customer Service what is line coupon Department (SAC). In the marketing area! we work with a contracted agency that takes care of graphic production! social media management and content. I am responsible for defining strategies and managing the marketing budget.
Currently! Agendor is only used by whatsapp database the internal direct sales team. The bidding team is not yet integrated! as their work dynamics are different. Our next step will be to include the SAC in the use of Agendor.
What was the sales process like before Agendor?
AF: Sales management was done in Excel and sometimes on paper. We had no control over the number of leads received! conversion rates or team performance.
Furthermore! it was impossible to properly track the quotes sent! and the sales funnel was not structured.
