The customer journey is a very important concept in any marketing strategy , as it refers to the complete experience that a customer has with the brand, from the moment they have the need, until they become loyal or do not buy from the brand again.
As a brand, it is very important that you clearly define what your company’s customer journey is like, and in this article we are going to explain how to do it and why it is so relevant. Take note because this can help you a lot to improve your conversions.
- Do you want to create your ideal buyer persona and don’t know where to start? Click here and download our list of questions to correctly create your buyer persona, the one that represents your ideal semi-fictional consumer.
What is the customer journey for?
Knowing the journey a customer takes with your brand helps you gain deeper insight into their needs, desires, and motivations . This, in turn, helps you create a much more satisfying and effective customer experience .
The customer journey also helps you to know which points have the greatest opportunity for conversion so that you can take advantage europe cell phone number list of them in the best possible way.
And ultimately, defining your own customer journey will go a long way in increasing your company’s loyalty rate .
Phases of the customer journey
Even if you later create your own customer journey and adapt it to your business, it consists of four phases regardless of the sector and size of the company.
Recognition or awareness
At this stage, the customer feels a need or desire and needs to satisfy it . This is when the first stages of searching for information lead generation through social occur in order to find products or services that help them solve their problem. Therefore, this is when they begin to learn about the different brands that exist and that fit their needs.
Consideration
At this stage, the consumer begins to discard brands and compare those that are more attractive . On the other hand, he continues to search for information, but this time in a more in-depth and specific way to further Customer journey refine his comparative work.
Of course, this should generally china phone numbers be seen as a relaxed process that occurs in a very organic and less concise way. Although in some sectors and depending on the type of buyer, we will see that these phases are carried out in a more analytical way.
