Most of the companies we surveyed in Germany have fewer than 100 reviews. With such a large number of reviews, companies should be able to respond to all reviews and not just the negative ones.
93% of SMBs say they are happy with how they manage online reviews. The 7% who are not satisfied would like to be able to respond to more reviews and track and read reviews more closely.
Our research shows that more than half of consumers believe that 50% or more of reviews are fake. Search platforms like Amazon have the most problems with fake reviews. Choosing the right platform on which to collect reviews is therefore crucial. Companies can actively ask their customers for reviews on independent platforms and advertise with them.
Users can leave reviews of company products on these platforms:
Search platforms such as Amazon, Google (56%)
Independent review platforms such as Trustpilot (44%)
social media (38%)
Industry-specific review platforms such as Capterra for software, Booking.com for travel (37%)
manufacturer/seller website (15%)
forums (8%)
Independent and industry-specific platforms that have a review verification system in place are highly italy telegram data recommended for companies. For example, Trustpilot has specially developed fraud detection software and a compliance team to protect consumers from fake reviews. At Capterra, we also have a team responsible for review verification.
Which software can help evaluate customer reviews?
Collecting, monitoring and responding to reviews can quickly become confusing, especially singapore number when the reviews come from different sources, as is the case for most companies. There are various programs that companies can use to help:
Review management tools help companies collect user reviews, respond Choosing the karen watkins evp / chief operating officer christian dior north america right platform is crucial to negative feedback, and improve customer perception of the product or service offered. 22% of the companies surveyed are interested in using review management software.
