The majority of the social network’s audience (64.3%) are people aged twenty-five to fifty-four. This is a solvent audience that can be offered products and services. Particularly active are female users over forty-five years old, interested in fashion, beauty, health, and household goods. Advertising in Odnoklassniki: how to launch and configure .
- promotion is cheaper than in other social networks, since the auction is less saturated;
- many different types of advertising, such as banners, teasers, carousels, multi-formats;
- You can quickly and easily set up an special lead advertising campaign using myTarget;
- many users from different Russian regions.
While there is not much advertising on social networks, businessmen can successfully post their offers to attract customers or clients.
Where to start promoting on Odnoklassniki
Decide what business objectives the promotion should solve. Perhaps it is:
- transitions to a website or online store;
- placing orders by users;
- increasing the reach of commercial publications;
- attracting new subscribers to the group;
- Submitting requests to attend events.
You need to select a promotion goal in what it is and how this business model works order to determine the payment method, the content of advertisements and the acceptable budget.
Assess your target audience . Create a typical customer profile, taking into account their gender, age, geolocation, marital status, interests, etc. This will increase the likelihood that advertising will help achieve your goals.
Set up a landing page . Target users will land on it. Check the page loading speed, the ability to accept contacts and the content of important materials. If you want to attract subscribers to the group, make sure that it contains:
- avatar, cover;
- description;
- writing on the wall;
- contact information;
- topics, photos and products (services);
- thematic applications.
Create a welcome message . It can be pinned for the duration of the advertising campaign. This will improve subscribers’ opinion of the brand and increase interest in the products.
Post regularly in the group . Publish a variety of content: survey results, statistics, new product cards, videos, etc. Encourage users to repost publications or rate them.
Targeted advertising opportunities in Odnoklassniki
Before considering how to place and enable mobile list targeted advertising in Odnoklassniki, evaluate its capabilities. In this social network, you can target by various parameters, such as age and income.
You can choose one or more types of advertising and adapt them to your target audience:
- Multi-format is suitable for increasing the number of users. It automatically adapts to publication locations (column, feed) and devices.
- Carousel. This is a set of slides with pictures in one ad. This option introduces visitors to new products, tells about the features of goods or popular services. It is often launched by online stores. At the same time, the format is cross-device, so users see the ad from both mobile phones and computers.
- Product banners. This format is suitable for users of the desktop version of Odnoklassniki. The ad includes from 1 to 4 feed products per display. The appearance of advertising publications is easy to customize.
- Video advertising. This format is also allowed for targeting in Odnoklassniki. You can use Pre-roll — a short advertising video before the main video and set up clickable links so that the user can go to your site.
- Other types of targeting: dynamic advertising publications, teasers.
