You can add a basic crisis communication framework to your strategy by creating a crisis response team. You’ll need to assign and approve the following roles:
Crisis communication team leader
Crisis communication coordinator
Final approver
Legal counsel
You may need additional support from other teams throughout your organization depending on the factors surrounding the crisis. Use this comprehensive crisis communications plan template for an additional layer of preparation.
Step 5: Circulate for review
Now it’s time to share the first version of your framework with your tiger team for feedback.
Here’s an email template you america phone number list can use to share your initial brand strategy document:
Hi everyone
The first iteration of our brand strategy framework is attached and ready for review.
This framework is designed to help leaders across our business build and maintain our brand across channels. Here are some specific areas of feedback I’d like you all to address as you review this document:
Is anything missing or unclear?
Does the format of this document make sense for its intended use?
Please share your feedback with me your stationery store on tray with a devrocket theme via email by [Date]. I look forward to hearing your thoughts!
Best,
[Name]
Step 6: Monitor your progress
After you implement feedback, rely on routine check-ins to keep your new framework top of mind.
A quarterly brand roundtable is a great way to regroup with your tiger team and track key initiatives. Use these meetings as an opportunity to discuss progress toward goals, brand wins and opportunities coming down the pipeline.
Brand perception goals can be tricky to measure. One way to introduce quantifiable metrics to the discussion is by pulling data from a social listening tool.
A screenshot of Sprout’s social media listening tool. The competitive listening template calculates brand share of voice compared to hong kong phone number selected competitors.
Social listening tools provide meaningful insights on how perception and sentiment around your brand trends over time. If you’re using Sprout’s social listening tool, you can also track how your share of voice stacks up against key competitors.
