“Stencils” is a tool that places selected cards on stencil places – the first 4 positions in the search results, categories, promotional selections, on the recommendation shelves. You can pay for the function using the model industry email list of payment for impressions and for clicks. The smallest rate per click is three rubles, and for 1000 impressions – 100 rubles. Recommendations for purchases appear after payment for the product under the information about it does it work.
Thanks to “Stencils”, online store visitors see products more often, so they buy more of them. According to Ozon for 2022-2023, this tool increases coverage by an average of 3.2 times, and the number does it work of orders by up to 3.9 times.
“Stencils” offers 2 campaign options:
- Standard. Products are displayed on all stencil shelves. Payment is available for ad impressions or clicks on them. You can manage rates manually or automatically. The minimum daily budget is 550 rubles for campaigns with an automatic strategy enabled, 1000 rubles for campaigns with manual bid management.
- Top placement. Products appear in sms lead generation for subscription-based businesses the first 4 search results. The system itself selects cards for promotion. Payment is made only for clicks. Bid management is entirely manual. The minimum daily budget is 1,000 rubles.
How to activate?
To start an advertising campaign, go to the “Promotion” section, select “Stencils”, then add products individually or in groups, set the daily budget and the type of bid management. For manual management, set the bid. The system will determine the indicator at which it will be possible to get up to half of all possible impressions and clicks.
Stock
How does it work? All methods of mobile list promoting a product on Ozon at a price lower than the original, for example, “Seller Bonuses”, “Sale”, “Coupon”. The marketplace constantly launches such promotions in which sellers can participate, and allows them to make their offers to buyers.
Most often, the option works as follows. You set a discount or price at which you are ready to offer the product, and the site promotes it. For example, highlights it in search results and includes it in special selections.
How to activate?
To join the marketplace promotions, go to the “Promotion” section and click on “Promotions”. There you will find information about the terms of participation, after which you can set up products for promotion. In this section, you can set up your promotions by selecting the duration, target audience, display location, and also specify the products and their cost.
On Ozon, you can activate automatic application of promotions. Then the platform will automatically include the product in all promotions that are suitable for it.
