Targeting models in Odnoklassniki

There are three targeting models in Odnoklassniki:  Targeting models in Odnoklassniki .

1. Fixed rate. Similar to the VK social network, the first price auction works. You pay for the specified rate, even when competitive rates are significantly lower targeting models in .
2. Maximum number of impressions (clicks). In this case, the second price auction works. The advertiser with the highest bid wins. However, they write off not the agreed bid, but the competitive bid, that is, the second price + 1 kopeck. This model gives an excellent result at acceptable costs.
3. Minimum spend. This option works telegram data on a second-price auction. You set the maximum bid you are willing to pay. The system tries to apply the lowest bid allowed by the competition. This bid cannot be higher than the set allowable bid.

How to set up targeting in Odnoklassniki using myTarget

• To activate targeting for a group or post on a social network, click onmain pagemyTarget, and then select the option “Launch advertising”. Log in via social networks, Google account or email.
• After authorization, the advertising targeting models in account will open, through which you can activate the campaign.
• Set your promotion goal: reach or social media actions. If you have multiple goals, create campaigns for each of them.
• Then insert the link to the group you if you want more specific are promoting into the appropriate line and indicate the name of the campaign, for example, “Promotion of products in OK”.
• Next, specify the audience parameters for targeted advertising, such as age, location, gender.
• Set the time at which Odnoklassniki will broadcast advertising. If you leave this parameter unchanged, then advertising will run around the clock until the balance runs out of money. Determine the daily budget, as well as the duration of the promotion. To do this, use the “Price and audience reach” block.
• If the advertising period falls on weekends or holidays when your employees are off, then turn it off, since no one will accept the application anyway. However, if you can process orders, then advertising can be most effective, since on weekends people mostly sit on social networks.
• In the “Advertisement Format” section, set the publication formats and places where they will be placed. If you plan to promote a group or post in OK, you will be provided with places for publication only in the social network itself. When promoting a website, you will be able to choose where to publish ads, for example, only in OK or also in VK, the advertising network and on the vast expanses of Mail.
• For ad broadcasting, you can select only mobile or desktop devices, as well as remove impressions in specific placements.
• Then upload pictures or videos for the ads and write the text, taking into account the rules of the social network.
• Once the content is loaded, save the settings. The ad will go to the moderators and will start working after passing the check.

What types of advertisements are there on Odnoklassniki?

Now you know how to launch advertising in OK. Let’s see what types of advertising publications there are.

• An advertising post in the feed. It fits mobile list harmoniously into the design of the social network and does not cause inconvenience during the broadcast.
• A pre-roll ad is a type of advertising that a visitor sees before the video starts playing.

The social network has strict requirements for advertising and does not overload the site with ads, so banners usually do not interfere with users.

• A banner is a type of advertising that typically contains an image of a product, a company logo, text with information and a call to action.

How to evaluate the effectiveness of advertising

To ensure that promotion brings good results, you need to regularly analyze ad statistics, remove non-working publications, and determine the formats that your target audience likes.

View advertising statistics in your myTarget account. Based on the data you receive, you can evaluate the results. To find out which advertising publications are bringing you customers, try automatic UTM tagging. If you set tags manually, it will be easier to transfer the statistics to reports.

To promote a third-party website, we recommend that you install analytics counters before activating advertising. This will help you better understand your audience, determine which channels users use to access the site, and optimize your advertising campaign to make conversion cheaper.

How to increase the effectiveness of advertising

If you see that the ads are ineffective, try to find the flaws and remove them. To do this:

• compare the main indicators of the current campaign, for example, the number of impressions, clicks and other metrics, with the promotion tasks. So, if you launched an ad to increase sales, but the promotion brought mainly coverage and almost no clicks, then improve the ad or correct the call to action;
• analyze your competitors. Study what unique selling propositions they make in their creatives, how they design landing pages. Take good ideas and promotion methods from them, and then supplement them;
• evaluate your landing page. It is important that it matches the unique selling proposition, because the consumer agrees to it. The page should answer all the visitor’s questions and be easy to navigate. It is important that the potential buyer clearly sees where he can order a product or service, and does not search for it in all sections of the site;
• Divide the target audience into segments. Segment based on details, such as interests and income. The more accurately the advertisement hits the customer’s “pain”, the higher the conversion will be. Unfortunately, it is not always possible to understand the needs of users right away. Therefore, experiment: change the settings of advertising publications, create separate campaigns for each audience segment and look for new ways of promotion;
• Pay attention to dynamic remarketing. This is advertising aimed at users who have already interacted with your brand, for example, viewed products in an online store, but did not buy anything. You can launch advertising publications with the same products and for the same audience. Remarketing is also suitable when a person has purchased a product. Then you can offer him related products, for example, shoe care products after purchasing it.

Conclusion

Advertising on Odnoklassniki in 2024 is a great way to promote products, services or a group. Since there are many people of solvent age on the social network, advertisements can significantly increase business profits.

For promotion to be effective, you need to constantly analyze its results and adjust campaigns as necessary.