In terms of how it works! Amazon Advertising is not very different from other advertising tools! as you have to select the type of ad you want to make! the duration! the budget and upload the advertising creatives.
In the following sections we explain in more depth the different types of ads that exist and what other Amazon features you can use to give visibility to your brand.
Types of ads available in Amazon Advertising
Sponsored Products
These are the ads we recommend implementing if you are just starting out in the world of Amazon Ads and you already sell or plan to sell your products on the marketplace. This is because sponsored products are easy to set up and are designed to work with a wide variety of budgets using the cost-per-click method! so you only pay when someone clicks on your ad.
They are specifically designed to help advertisers reach high-intent shoppers who are actively searching for items related to yours.
Sponsored products promote product listings and appear in two locations within the marketplace: on shopping results pages and on product detail pages. However! they can also be placed on external platforms and within Amazon.
Sponsored Brands
In this case! the ads show the company’s brand and some of its products in the same image! and may even show a video. They appear on the shopping results pages! on the home page and on the product detail page! making them very interesting for giving visibility to the products and boosting sales .
They are specifically designed to special database help brands selling on Amazon quickly increase their awareness among audiences who have shown interest in similar products.
Sponsored Display
Finally! we have Sponsored Display! which are ads that can be used by both brands that sell on Amazon and those that don’t. They can appear on the marketplace and on third-party platforms! as well as on other platforms in the Amazon environment.
This type of advertising can be either static or in video format! but in the latter case only if you are a seller on the platform. And the most interesting thing is that advertisers who opt for this advertising option can access marketing strategy the AI image production tool .
In this case! you can choose for example you can identify between the CPC or CPM (cost per thousand impressions) model. And if you are a third-party seller! your Sponsored Display ads redirect users to your website.
Solutions to create shopping experiences
In addition to advertising on Amazon! the marketplace has developed several very interesting solutions so that brands selling on Amazon can improve their presence on the platform . We didn’t want to end this post without marketing strategy mentioning them because we consider china phone numbers them very important and we always recommend using them.
Stores
Amazon allows you as a company to create a brand page within the platform where you can not only showcase all the products you sell! but also your style and story.
They can be used by all brands! both large and small! and are a great free resource to improve the user’s shopping experience and make it much more interesting for them to discover your brand.
