The pandemic has made adjustments. To all areas of business. Consumer behavior has also changed. It turned out that buying goods and services online without. Being tied to location and time is convenient.
According to mckinsey, since the beginning. Of 2020, digital marketing has been developing. 30 times faster than before: some companies immediately. Got their bearings and improved their digital tools. While others tried online marketing and trading. For the first time and are actively increasing the pace.
General trends in digital marketing 2022
Personalization
Creating “universal” content and hoping to shop attract the most customers in 2022 is a bad idea. Usually, what works for everyone does not actually bring any benefit.
When promoting a product, you. Need to clearly understand what. Your target audience is, what segments it is divided into. What exactly in your product is interesting. To the target audience segments. What content the segment representatives prefer. In what format and on what platform. You should not only create the most. Personalized content, but also understand through. What channels and at what time to deliver it.
42% of people who responded to an Adobe survey said they get annoyed when content isn’t personalized. So brands should tailor their content to the context—the effort will pay off if every person in every segment of your target audience feels heard and understood.
Metaverses and Virtual Reality
Last year, Mark Zuckerberg made an ambitious announcement: Facebook is developing Metaverse – the next generation of social networks or even the Internet.
There is no need to wait for Mark to develop the “Internet of the Future” – you can try augmented reality as a new marketing trend this year key benefits of the 903 area code and why it matters using a smartphone and VR kits. Experts believe that VR marketing will be a breakthrough in 2022.
What about content marketing?
According to Technavio, the average annual growth rate of content marketing in 2022 will be 16%. After all, among digital marketing tools, content is the most cost-effective: it is half the price of regular advertising, produces 3 times more leads and generates 20% more organic traffic than other tools.
The main trend in content marketing: short, entertaining, informative formats. At the same time, your content should be organic, lively, authentic – i.e. as different from advertising as possible. Video marketing is still the leader in this niche. Now most hong kong phone number people prefer to watch a short informative video rather than read an article (even if it is illustrated in detail). And if this video is less than 3 minutes long, the probability that it will be watched to the end is almost 100%.
