Experienced marketers know that a lot of leads does not mean a lot of sales.
In 2022, you should focus on getting as many real, solvent customers as possible. Integrate Google Ads and your CRM or collect information manually. Most likely, the lead in this case will cost more, but there will be more conversions, and the costs will decrease quite quickly.
ASO optimization
The world has changed. You can do almost everything remotely: buy food, various goods, work, control the work of other people. All this is possible and simple with the help of mobile applications, and over the past two years their number has been measured in millions.
What should you do to avoid getting lost phone number library among similar offers from competitors?
Research your target audience
Why do people buy some apps and not others? What attracts them, irritates them, is convenient? How well does your app work on different devices? By answering these questions, you will immediately create a product that your target audience will like, and you will be able to adjust the existing ones.
Focus on the keys
Choose low-frequency keywords and long-tail keywords to promote mobile apps. If you know your target audience well, this will be easy to do. Long descriptive keywords cover more search intent than high-frequency short queries.
Track your app’s traffic and rating. Its popularity is influenced by various factors: season, trends, competitors, even the day of the week. See how certain keywords work to adjust your app promotion strategy in time.
Conversion is everything
Don’t neglect simple A/B testing. Use native tests to choose the best options for any app elements – icons, main image, screenshots. This way, you will clearly understand, rather than guess, what users like, avoid unnecessary budget spending telecommunication details: how area code 231 works and attract more buyers.
The A/B testing function is already integrated into the Google Play and AppStore consoles, which significantly simplifies ASO promotion.
Instead of results
When talking about new trends in marketing, experts in different digital niches agree on several points:
- Study your target audience, make the client, his intentions and desires the center of the universe of your brand/product/company.
- Make life easier for the user. Be accessible, from your presence on social networks and Google Maps to the best delivery conditions and hong kong phone number after-sales service.
- Simplify your life. Automate all possible processes, connect artificial intelligence – let it do routine work.
- Be flexible, respond to changes – they are happening now more often and faster than ever before.
