The first campaign launched was a reach campaign to reach the maximum number of users and collect audiences for remarketing.
Results obtained:
Our client’s main goal is to increase sales. To do this, we launched campaigns with the goal of “Contacts via Direct” in parallel with the outreach campaigns. Let us remind you that the client does not have a website and all sales are made via Direct.
The main problem was that a third of the started correspondence did not end with an order. To increase user trust, we decided to pump up the Instagram account and attract new subscribers to increase activity in the profile. We launched a campaign for traffic to the profile, initially from the Ads Manager account.
The results from the first campaign to increase subscribers and profile activity did not satisfy us. And the following month we focused on reworking advertisements to increase correspondence ending in an order.
Second month:
In the second month of work, we reworked the advertising creatives and expanded the advertised range. We left only the campaign for messages.
Although the price for the initiated correspondence became higher than for the previous period, the client shared that the quality of requests whatsapp data became more targeted and there were more orders. But still, our targetologists decided that it was worth returning the campaign to increase subscribers and increase activity in the profile in an updated format.
Third month:
During the third month of work, we did not radically change the creatives in the campaign for correspondence, but launched the campaign from the Instagram profile. Unlike the first launched campaign, which was created through Ads Manager.
We got the following results:
From the professional Instagram account:
The screenshot was taken on 04/22/2021, the third month of work took place from 03/06 to 04/06/2021
We received about 100-110 new subscribers per day , who did not unsubscribe immediately. Moreover, they showed their activity on the Instagram page.
The price for the started correspondence increased slightly, but the quality of the correspondence became significantly better and more correspondence began to end in a sale.
Results for the entire period of work 6.01-6.04:
Campaigns for subscribers and activity:
Correspondence campaign:
Conclusions
Let us recall that this was a project with demographics and lifestyle: who lives in the 231 area code region? low activity and even less trust from new users. Thanks to advertising, we received 1,529,014 impressions and reached 721,751 users. Despite the continuation of quarantine in Ukraine, our targetologists managed to attract 547 potential customers and 4,584 subscribers for the store’s Instagram in just 4 months.
It was important to understand that a request is not a sale, but thanks to effective targeting settings and well-written ad text, over time we began to hong kong phone number receive sales from almost every second correspondence. At the same time, the price of a request for such a niche is very low – $ 1.54 per 1 lead , which confirms the correctness of the chosen strategy and the professionalism of our targetologists.
