Mercado Livre’s recent Mercado Livre announces about the closure of Mercado Shops took many retailers by surprise. This platform, which for years was the choice of thousands of entrepreneurs to create online stores integrated into the marketplace ecosystem, will cease to exist, leaving many doubts and challenges for those who depend on this service.
In this article, we will explore how retailers can overcome this transition period and how Tray , one of the main e-commerce platforms in Brazil, can be the ideal solution to migrate your store and continue growing in e-commerce.
What is Mercado Shops and why is it being discontinued?
Mercado Shops was an extension of Mercado Livre that allowed retailers to create customized online stores with access to the america phone number list vast audience. With integrated features such as Mercado Pago and Mercado Envios, the platform was attractive due to its simplicity and the ability to manage an online store and ads in one place.
However, Mercado Livre decided to discontinue Mercado Shops as part of a restructuring strategy and focus on its main marketplace. According to the company, the goal is to optimize resources and concentrate efforts on areas that offer greater value to both consumers and sellers.
The impact of the end of Mercado Shops
The closure of Mercado Shops represents a significant challenge for thousands of retailers, including:
- Loss of the current platform: Retailers will need to migrate their operations to other solutions, which can generate mapping the region: cities and counties covered by area code 231 and additional work.
- Adapting to new systems: The change will require learning and adapting to new e-commerce platforms.
- Review of marketing strategies: Without direct integration with Mercado Livre, sellers will have to rethink how to attract traffic to their online stores.
However, this can also be an opportunity for retailers to look for more robust platforms that offer greater autonomy and advanced features to boost their business.
Why choose Tray to migrate your store?
Tray is one of the most established e-commerce platforms in Brazil, offering a complete solution for those who want to create or migrate their book your list store. With advanced features and specialized support, Tray stands out as an excellent alternative to Mercado Shops. Main benefits
of Tray
- Full customization of your online store: With Tray, you can create a customized online store, with a layout full of features, allowing your brand to stand out and offer a unique experience to customers.
- Marketplace Integration: Although Mercado Shops is being discontinued, Tray allows you to maintain your presence on Mercado Livre and other marketplaces such as Amazon, Shopee and Magalu. This ensures that your store continues to reach a wide audience.
- Advanced marketing tools: Tray offers features such as SEO, marketing automation, email marketing and social media integration, helping your store attract more visitors and increase sales.
- Integration with payment methods and logistics: Like Mercado Shops. Tray has integration with several payment methods, including Mercado Pago. Offers support for logistics solutions, facilitating the management of operations.
How to migrate your store from Mercado Shops to Tray
Migrating your store may seem like a challenge. With the right support and good planning, the process can be smooth and efficient. Check out the step-by-step guide to making this transition successful:
1. Make a complete survey of your data
Before starting the migration, it is essential to gather all the information about your store, including:
- Product catalog (descriptions, photos, prices, etc.).
- Customer information.
- Sales history.
2. Choose a Tray plan that suits your needs
Tray offers different plans for retailers, from options for small businesses to robust solutions for large companies. Evaluate your needs and choose the plan that best suits your business.
