We get the impression that it’s much higher than it actually is because Disney used a technique called “forced perspective” to create this illusion. Basically, each floor is smaller than the one below it. That
Our brain interprets these elements as being further away than they really are just because they are smaller than they should be. Simply amazing!
After all, no princess lives there to complain about
very low ceilings. In fact, no one complains about architectural inaccuracies; for the visitor to the park, this is just one of the many “illusions” that help create the famous Disney experience.
And millions of people enjoy this experience romania phone number data every year (well, maybe 2020 will be an except In Marketing , every time we interact with content, we are also living an experience : the satisfaction of learning something new, the comfort of being well informed about a decision, etc.Behind the scenes at a Disney park, thousands of people are working without us seeing them to ensure our experience is excellent. In the same way, a marketing strategy, to be good, has to be invisible to the public.
No one wants to know if a video they’re watching
is top-of-funnel content, or that total watch time is the primary KPI .
As we well know: nobody likes to be thought of only as a way of selling to them .
Addressing the Content Experience
Let’s be clear: the term “ Content Experience ” was not coined by us at Rock Content , it has been used many times in the past, with multiple meanings.
But we want to take this idea to a much deeper level: as a way of approaching Marketing . Let’s start with our definition:
A CONTENT EXPERIENCE is the flow of relevant, rich and
beautifully designed content that engages and digest of the best articles of 2025 guides the audience through all stages of the buying journey, over a period of time”
In other words, when creating your content strategy, you should think that your audience will interact with you in different ways, through different channels and formats, giving you the opportunity to offer them a much broader and more complete experience.
The job of marketing specialists is to design
You might be thinking that all this sounds a lot like Content Marketing . Well, you’re right! It’s a strategy based on different types of content, the difference is the point of view:
- Content Marketing is what we do;
- Content Experience is what the audience experiences.
This may seem trivial, but it is crucial,
because it is not easy to change our way of phone number de working. For a long time, marketing specialists have focused on tools , technologies and processes.
Google Search Console which now has a report called “ Core Web Vitals ” which takes into account three metrics: LCP, FID and CLS, all related to page loading speed.
When this new type of report was launched
hundreds of marketers became obsessed with improving each of those metrics. Blog posts, videos, and every type of content imaginable was created.
But almost no one was asking the right questions:
- When I visit the website, will I lose patience or think it
- Will I share this content?
- Is it relevant and is the experience good?
