The platform on which reviews are collected is a crucial factor when it comes to customer trust. The most trusted platforms in Germany are search platforms such as Amazon and Google, followed by independent review platforms (such as Trustpilot) and industry-specific review platforms (e.g. Capterra for software, Booking.com for travel).
In the study, we also wanted to know on which specific platforms the most reviews are read. The top 10 review platforms in Germany are:
Amazon
Google
eBay
Otto
Idealo
Saturn & MediaMarkt
Check24
Trustpilot
Zalando
Social media (Facebook, Instagram and YouTube)
Search platforms are the most trusted in Germany and the ones on which the most reviews are read, even kuwait telegram data though they are the ones that struggle the most with the problems of fake reviews. In the Netherlands, Amazon is only the 8th most popular platform for reviews.
How the most popular review platform Amazon is fighting fake reviews
Amazon has been fighting against fake reviews for years, but so far with little success. The software provider Reviewmeta determined in 2017 that every 5th Amazon review is fake. Last year, BBC reported on a study by consumer protection group Which? They examined 12,000 reviews on Amazon, 87% of which came from unverified purchases.
One example is a set of headphones from an unknown brand called Celebrat. The product had 439 reviews, all of which were five stars, were unverified, and shipped the same day. This strongly suggests automated reviews.
Amazon introduced a new rating system at the beginning of the year. This could finally solve the big problem of fake reviews, as t3n explains. Buyers can easily award stars with just one click. The award of stars is now limited to those who really want to buy the product. They appear as verified buyers. Amazon hopes that the simplified award of stars will lead to an increase mike pride it director in the number of ratings, which will help to correct the overall rating of the product, even if fake reviews are still submitted or present.
How consumers can protect themselves from fake reviews
Consumers who want to protect themselves against fake reviews can read reviews on singapore number platforms that have a secure review verification system and only publish verified reviews. Verified reviews have been verified to ensure that The most popular the person actually had an experience with the company. Only 33% of German consumers say they look for verified reviews.
Another option is to check the reviews on Amazon, for example.
