User reviews determine a company’s online reputation, trust in a brand and influence sales and turnover. According to our study, online reviews lead to increases in sales and profits for 25% of small and medium-sized companies. What does review management look like in German companies, what is being done well, where is there room for improvement?
We look at this and much more in the follow-up study with over 2000 managers and owners from small and medium-sized companies in Germany, France, Spain and Italy. After examining the importance of user-generated iran telegram data reviews for customers , we now want to hear the company side. In the article we look at the results of the 402 participants from Germany.
Highlights of the study
For 25% of companies, online reviews lead to increases in sales and profits.
64% believe that the added value of reviews is worth the time and money spent collecting and managing them.
7% of companies delete negative reviews.
There is a discrepancy between customers and companies regarding the frequency of responses to reviews.
Review Management in German SMEs
What is review management?
Review management is the business process of monitoring, analyzing, responding to, and generating customer reviews across multiple online review platforms. The goal of review management is to support a company’s marketing strategy and improve the company’s business performance.
Review management includes:
Actively collecting reviews: asking customers to leave reviews.
Responding to reviews: Responding to both negative and positive reviews is crucial for successful review management.
Using reviews for marketing purposes: Companies benefit from reviews by using them to advertise and improve their reputation.
In the following, we will look at how German companies How Companies singapore number Benefit from Reviews benefit from reviews and how they perform in terms of review management.
Customer reviews are feedback from real users about companies and their deborah kimball products and services.
