When it comes to promoting a business on the Internet, it is very difficult to evaluate the results of a particular contractor. This is due to the fact that the starting conditions are different for everyone, the products and niches are radically different, and the budget for promotion is usually limited. At the same time, you need to somehow compare these indicators in order to make a decision and sign a contract.
In addition, not every customer is ready to listen to a long story about the difficulties that marketers faced in their work and why it is impossible to do things the way they did “before” the pandemic.
For our clients (current and future), we have prepared a detailed case with an analysis of the initial indicators and results of targeted advertising of the Instagram home furniture store TVshka_khm.
Here you will find useful information both for analyzing the results of an advertising campaign and for thinking about why your click/call price turned out to be several times higher.
So, meet our case TVshka_khm target
The result was:
574 requests with a conversion rate of 50% into sales
Now more about the project:
TVShka_khm is an Instagram store of home furniture from the manufacturer.
Goals and objectives for promotion:
Service: targeted advertising on Facebook
Search engine: targeting specific users
Subject: Furniture
Region: Ukraine
Promotion period: January 6, 2021 – still in effect.
Budget: $250-350 per month, from the second month – $400-500
What did the client want?
Instagram store TVShka_khm with furniture from the manufacturer was distinguished by a very small number of orders. The project operates in the mid-price category.
The goal is to make at least 5 submissions per day.
However, in 2021, not everything is so telegram data simple. The situation is complicated by stop factors:
- Pandemic,
- Inactive account istagram,
- The store does not have its own website; sales are only via direct messages on social networks.
- Low level of trust in the store.
What results did you get?
Here the numbers speak for themselves:
- Messenger requests: 574 started conversations with an average cost per lead of $1.54.
- Reach – 721,751 users reached
- Views – 1,529,014 views
- Subscriptions to the account – 4584
Now, step by step, how we structured our work with this project.
- At the start, we analyzed the client’s business. Then our specialists selected a strategy and set up:
- A campaign to reach maximum users to increase awareness.
- Messenger message campaign to get the maximum number of requests and sales.
- A campaign to drive traffic to your profile to increase your followers.
- The advertising campaign strategy is focused on attracting the maximum number of potential buyers. It was very important to how to get a 231 area code phone number bring in interested users who would make a purchase during the correspondence, and not just inquire about the product in stock.
- The campaign is set up for messages
The client’s main goal was to increase sales. We launched campaigns to receive messages in the messenger. As a result, we received the maximum possible number of messages at a low cost per message. - Directed traffic to the profile
Experience shows that users trust accounts with more followers. To increase the trust of new users, get even more interactions with the profile and increase the number of requests, our specialists launched a campaign for traffic to the profile. - Target
Targeters have collected audiences that hong kong phone number are as similar as possible to potential customers. We used targeting by interests in home improvement and individual furniture items, which allowed us not to show our ads to users with little interest.
