agenda with detailed instructions on prep work.Include a copy of your brand questionnaire in the prep work. These questions can be as direct or as out-of-the-box as you want. Go with whatever you think will deliver the best results from your team.
Here are some questions to consider as you create your final questionnaire:
Use the discovery sessions to encourage group members to challenge or build on each other’s answers. Take brother cell phone list notes on a whiteboard tool like Miro or Google Jamboard so you can group similar discussion themes after the meeting.
Step 3: Document your findings
Now’s the time to take the raw data from your discovery sessions and translate it into the first iteration of your framework.
This version of your framework should focus on four key areas:
Your brand stance: Describe the “what” and “why” behind your brand (your purpose, personality, value props, etc.)
Values: Describe the guiding principles that serve as your cultural north star.
Messaging guidelines: Describe what your brand’s voice and tone looks like in action (your tagline, messaging pillars, etc.)
Visual guidelines:
Describe the creative throughlines that connect your visual assets (including fonts, typography, colors, design elements, mascots, etc.)
It’s tempting to try and finish store pro: the theme for your tray online store this step with a comprehensive, finalized framework but this is an iterative process for a reason. Brand strategy frameworks are living documents that require input from several stakeholders. If you find yourself letting perfection get in the way of progress, don’t be afraid to move on.
Step 4: Create a crisis plan
When a crisis strikes, it may be hard to look at the situation as anything other than majorly stressful. However, recent crisis communication examples show they can also serve as a brand-building opportunity.
Take Slack’s 2022 service outage
Although the issue brought workdays around the globe to a standstill, they still left the situation unscathed. If anything, their on-brand hong kong phone number approach to customer care throughout the crisis actually earned them more fans.
Creating a crisis plan as a second layer to your brand strategy framework can prepare you to deal with tricky situations as thoughtfully as possible. You may not be able to prepare for specific crises, but you can build a process that mobilizes the right people when one strikes.
